The Business Book
DKThe Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.
Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.
The Business Book includes:
- Almost 100 quotations from the great business thinkers and gurus
- Information on every facet of business management, including alternative business models, with real life examples from the marketplace
- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods
The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.
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